JDA Research

INSIGHT, THINKING & SOLUTIONS

AN INSTITUTION SINCE 1872

Founded in February 1872, Rangers were one of the 11 original members of the Scottish Premier League. This project was a deep-dive into the mindset of the Rangers fan to better understand their attitudes after a¬†turbulent period in the club’s history.

OUR SOLUTION

The project was a detailed investigation of supporter attitudes, opinions, experiences and ideas towards the Club after a period of change and disruption in the league with the Scottish FA and Premier League and internally.

JDA conducted the workshop sessions and delivered initial summary results that formed part of a bigger insight project for the club.

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