JDA Research


Last updated: January, 2019

JDA Privacy Policy

JDA Research (“We”) are committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

For the purpose of the General Data Protection Regulation (GDPR) 2018 (the Act), the data controller is JDA Research, Exchange House, Exchange Street, Attleborough, Norfolk NR17 2AB.

Our nominated representative for the purpose of the Act is Jon Downer. 

The personal information that we collect from you will vary depending on the context of your interactions with us. It may include, but is not limited to, the following information about you:

  1. Name;
  2. Demographic data such as your date of birth, gender, age, ethnicity, educational background; job title;
  3. Contact data such as email address; home and/or work postal address, postcode; home and/or work phone number;
  4. Image and/or voice captured through photography, filming, videotaping and/or audio recording;
  5. Profile and segmentation information normally through postcode analysis such as Mosaic, Experian FSS, Acorn.
  6. Information from queries and/or complaints registered with us;
  7. Information about the way you use our website, so that we can improve the effectiveness of our business;
  8. Any other information which may be collected in the course of our interactions with you.

How we collect information about you?

We collect information about you in the following ways:

  1. In the course of our normal business activities such as completing a survey or taking part in a research project;
  2. Information that you provide by filling in forms on our site: jdaresearch.co.uk. This includes information provided at the time of enquiring for more information.
  3. If you sign up to join a research panel that we manage on behalf of our clients.
  4. If you contact us, we may keep a record of that correspondence.

Persons under 16 should not disclose to us any personal information without first getting the permission of a parent or a guardian.

How we use information collected?

For those undertaking a research project or signing up to a research panel, we use your personal information:

  1. To allow our clients to measure their service levels, develop future products and services that meet the needs of their current and future customers;
  2. To measure behaviour, attitudes and opinions towards a range of subject matter;
  3. To profile and segment different population groups;
  4. To determine future research projects that may be relevant for you to take part in, if you have given your permission for us to re-contact in a specified time period.
  5. To contact you in regard to panel surveys that we manage on behalf of clients.

We will never share your personal data with any third party for marketing purposes without your express permission to do so. In some instances we will ask your specific permission to do so and you will have opportunity to opt out of this process either verbally, or with use of tick box.

We may, however, use selected agents to process your information on our behalf, such as market research statisticians, software providers and the management of client online panels.  Such third parties will be authorised to see and use your information but only to fulfil their contractual obligations to us and will not be permitted to use it for any other purpose.  We retain full responsibility for how your personal information may be used by such agents.

Where we store your personal data

We generally store and process your information within the European Economic Area (EEA).

Where we need to transfer your information outside of the European Economic Area, we only do so to countries which have been determined by the European Commission to have an adequate level of data protection/or where we transfer personal information to countries that have not been determined to have an adequate level of protection, we do so using a variety of legal mechanisms, including contracts, to help ensure your rights and protections.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data that is submitted online, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

What are your rights?

You have specific rights connected to the provision of your personal information to us. These include your rights to request that we:

  1. Confirm to you what personal information we may hold about you, if any, and for what purposes.
  2. Change the consent which you have provided to us in relation to your personal information.
  3. Correct any inaccurate or incomplete personal information which we may hold about you.
  4. Provide you with a complete copy of your personal data for you to move elsewhere.
  5. Provide you with a complete copy of your personal information for you to move elsewhere where you have provided this information by consent or by a contract with us.
  6. Stop the processing of your personal information, whilst an objection from you is being resolved.
  7. Permanently erase all your personal information promptly, and confirm to you that this has been done (there may be reasons why we may be unable to do this).

You also have the right to:

  1. Withdraw consent that you have provided to us to process your personal information, at any time.
  2. Object to profiling or to any decisions being taken by us by automated means.

If you have a concern about the way we are collecting or using your personal data, if we do not address your request, or fail to provide you with a valid reason why we have been unable to do so, you have the right to contact the Information Commissioner’s Office to make a complaint. They can be contacted via their website: ico.org.uk/concerns/ or by telephone 0303 123 1113.

How can you access your information and contact us?

You have the right to access any personal information that we have on you. To make such a request please either email: jon@jdaresearch.co.uk or write to us at: JDA Research, Exchange House, Exchange Street, Attleborough, Norfolk NR17 2AB.

Please include your name and clear instructions on what you require us to do.

If you require us to supply you with details of the personal information that we hold about you, then we will provide this information to you within 30 days of your request unless the request is complex or you have made numerous requests. If this is the case we will inform you within 30 days of your request about the reason for the extension of time. If your request is manifestly unfounded or excessive we will either charge a reasonable fee or provide an explanation for our refusal to respond.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Jon Downer, JDA Research, Exchange House,Exchange Street, Attleborough, Norfolk NR17 2AB.

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