JDA were asked by the British Equestrian Trade Association (BETA) to manage their National Equestrian Survey which includes a comprehensive programme of research across the equestrian sector.
JDA have been involved in managing the project for the last 20 years which includes 3 stages of primary research across all industry stakeholders. This is a critical piece of work for the industry as a whole as it helps to monitor the equestrian economy against a backdrop of considerable change in society.
Some snippets are available here, but for more details please contact Claire Williams: claire@beta-uk.org.